Partnerships

Affiliate Program

Build My Rifle helps users compare compatible parts and choose where to buy. Like PCPartPicker-style shopping, we present multiple retailers so builders can choose based on availability, landed price, and trust.

How traffic works

Users arrive with clear build intent and part-level context.

We send outbound traffic when users choose a buy option for specific parts in a build.

We aim to surface multiple affiliate retailers per part, not a single exclusive source.

Who should apply

Retailers, manufacturers, and distributor programs serving AR-15 builders.

If you sell parts/accessories and can provide reliable referral attribution, we should talk.

If you have no formal affiliate program yet, we can still work with direct referrer parameters.

Path 1: Existing affiliate program

Already on Amazon or another affiliate network.

Share your program URL and terms so we can evaluate fit and tracking requirements.

Include any sub-ID options and attribution window details.

Path 2: Custom direct partnership

No current program, but open to receiving affiliate traffic.

Tell us how you want referrer tags structured (query params, coupon-style codes, or destination templates).

We will review and align on a compatible integration pattern.

What we need from you

Company and contact details.
Store URL and affiliate program URL (if one exists).
Referrer code format or URL parameter requirements for attribution.
Any additional notes that help us set up attribution cleanly.

Apply to join

We review submissions manually and follow up by email.

Build My Rifle provides mechanical compatibility guidance and referral links. We are not a dealer and do not handle regulated transfers. Retailers and buyers remain responsible for compliance with all applicable laws.